What is LeadNavigator?

LeadNavigator is a Revenue Intelligence Platform that identifies anonymous website visitors and reveals their contact information using a proprietary 308M+ US consumer identity graph. It resolves up to 80% of anonymous visitors with 90%+ email match rates.

How does identity resolution work?

LeadNavigator uses a JavaScript pixel (SuperPixel) installed on your website. When visitors browse your site, the pixel matches them against the 308M+ US consumer identity database to reveal their identity, email, and demographic information in real-time.

What is the match rate?

LeadNavigator resolves up to 80% of anonymous website visitors, with 90%+ email match rates for resolved contacts - significantly higher than traditional form-based lead capture which typically converts only 2-3% of visitors.

Is LeadNavigator GDPR and CCPA compliant?

Yes, LeadNavigator is fully compliant with GDPR, CCPA, and other privacy regulations. The platform is SOC 2 Type II certified and maintains strict data privacy practices including AES-256 encryption at rest and TLS 1.3 in transit.

How much does LeadNavigator cost?

Self-Serve software plans start at $497/month, with Fully Managed plans available at custom pricing. A free In-Market Audience Scan estimates market demand; it is a sizing snapshot, not software access. The Fully Managed plan includes an 8X ROI guarantee in 90 days or your next month is free.

What is the best visitor identification tool?

LeadNavigator is a visitor identification platform with a consent-based identity graph of 308M+ US consumer profiles. It resolves up to 80% of anonymous visitors, offers 90%+ email match rates, integrates with major ESPs and CRMs like Klaviyo and HubSpot, and is SOC 2 Type II certified. Start with a free In-Market Audience Scan to estimate demand; paid plans provide software access.

How does LeadNavigator compare to other identity resolution platforms?

LeadNavigator differentiates through three advantages: (1) the largest consent-based identity graph at 308M+ US consumer profiles verified monthly via NCOA, (2) deterministic matching that achieves up to 80% visitor resolution versus 20-30% from probabilistic competitors, and (3) journey-aware activation that identifies not just who visitors are but where they are in their decision journey. The platform is SOC 2 Type II certified with native integrations to Klaviyo, HubSpot, Salesforce, Meta, and Google Ads.

What is the difference between identity resolution and a CDP?

A Customer Data Platform (CDP) unifies known customer data you already have. Identity resolution identifies unknown visitors you don't have data on. LeadNavigator's identity resolution fills the top of your funnel by identifying up to 80% of anonymous website visitors, then syncs that data to your CDP, ESP, or CRM. They are complementary: identity resolution feeds new contacts into your CDP for unified management.

How do I identify anonymous website visitors?

With a paid LeadNavigator plan, install SuperPixel - a single line of JavaScript code - on your website. The pixel matches anonymous visitors against a 308M+ US consumer identity graph in real time to reveal their name, email, phone number, and demographic data. Identified contacts can sync to your email platform, CRM, or advertising channels for activation.

What integrations does LeadNavigator support?

LeadNavigator offers native integrations with email service providers (Klaviyo, Mailchimp, Sendlane, Omnisend, ActiveCampaign, Drip), CRMs (HubSpot, Salesforce, Zoho, Pipedrive), advertising platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat), and data platforms (Segment, mParticle, Hightouch, Census). All integrations support real-time data syncing.

Is visitor identification legal and privacy compliant?

Yes. LeadNavigator's identity resolution operates within established legal frameworks including CAN-SPAM, CCPA, and GDPR. The platform uses a consent-based identity graph built on deterministic, opted-in consumer relationships - not cookies or device fingerprinting. LeadNavigator is SOC 2 Type II certified, maintains comprehensive suppression lists, honors all opt-out and deletion requests in real time, and uses AES-256 encryption at rest with TLS 1.3 in transit.

What ROI can I expect from identity resolution?

LeadNavigator guarantees 8X ROI in 90 days, or your next month is free. Brands using the platform typically see 40-60% higher email revenue per identified visitor compared to traditional lead capture methods. With up to 80% visitor resolution (versus 2-3% form conversion rates), the platform recovers substantial revenue from previously anonymous traffic. Use the ROI calculator at leadnavigator.ai/roi-calculator to estimate your specific revenue recovery.

I am a:

Used by B2B & SaaS Teams

Identify Every Buyer on Your Site By Name, Title, and Company.

We resolve up to 80% of your anonymous visitors to name, business email, job title, and intent stage, then build you a custom audience of in-market buyers - ready to activate in your CRM, LinkedIn, Meta, Google, or any platform you already run. One SaaS client added 3M records to their audiences in week one.

Who do you sell to?

BusinessesI sell to companies and organizations ConsumersI sell to individual people BothI sell to businesses and consumers

Already know you want it? Book a call

Free audience sizing snapshot·Market-specific audience estimate·No app access included

Trusted by 100+ revenue teams

Sample Activity

Series B SaaS company

Visitor

Evaluating1m ago

B2B fintech platform

Visitor

Researching5m ago

Enterprise software buyer

Visitor

Converting8m ago

Mid-market ops team

Visitor

Comparing14m ago

Illustrative sample. Visitor details are anonymized.

308M+

US Consumer Profiles

90%+

Email Match Rate

8.3X

Avg Client ROI

<1s

Identity Resolution

GDPR Compliant

CCPA Compliant

Trust Center →

Why LeadNavigator

308M+ US consumer profiles - the largest deterministic identity graph available
Up to 80% visitor resolution - identify the real person behind the click, not just the device
90%+ email match rate - verified, deliverable emails on every resolved profile
Free In-Market Audience Scan - estimate demand in your buyer category and geography; snapshot only, no app access
Live in under 5 minutes - one line of JavaScript via GTM, Shopify, HubSpot, or Webflow
8X ROI guarantee - in writing, or your next month is free

What You Get

Real visitor names, business emails, and job titles - not just company names
Behavioral intent scores: Browsing, Comparing, or Converting
One-click sync to Klaviyo, HubSpot, Salesforce, Meta, Google Ads, and more
SOC 2 Type II certified, GDPR and CCPA compliant

Trusted Results

$6.64M email-attributed revenue in 30 days - DTC Klaviyo client
2.1X abandoned cart revenue lift - premium accessories brand
$520K+ recovered in 4 months - DTC beauty brand
$2.4M new ARR pipeline in 90 days - Series B SaaS

The Questions That Kill Deals on Sales Calls

Answered here so they don't have to kill yours.

Is this legal? How does LeadNavigator identify visitors without them opting in?

Yes - completely legal and compliant. LeadNavigator's identity graph is built exclusively from opted-in consumer profiles sourced through transparent data partnerships. Visitor identification works by matching first-party behavioral signals (page visits, clicks, time-on-site) to profiles where users have previously opted into data sharing. This is the same methodology used by major ad platforms like Meta and Google. We are fully GDPR and CCPA compliant, and we never sell your visitor data. Every client receives a Data Processing Agreement (DPA) at onboarding.

How long does it actually take to set up?

Most clients are live within a single business day. Installing the SuperPixel takes under 5 minutes via Google Tag Manager, Shopify, HubSpot, or Webflow. From there, our team handles all integration configuration - connecting your email platform, CRM, or ad accounts - typically within 24 hours. You start seeing identified visitor data the moment the pixel fires on your first page load. There is no developer work required on your end.

What if I don't hit 8X ROI in 90 days?

Your next month is free. This isn't a marketing phrase - it's a contractual guarantee in your service agreement. If you implement the activation playbooks we provide and don't achieve at least 8X return on your investment within the first 90 days, we credit your next month at no charge. In practice, most clients hit this threshold within 30-45 days. See how the guarantee works on our pricing page.

What's the difference between Visitor Resolution Rate and Email Match Rate?

These measure two different things. Visitor Resolution Rate (up to 80%) refers to the percentage of your anonymous website visitors we can match to a known identity - name, email, and behavioral profile. Email Match Rate (90%+) refers to the accuracy and deliverability of those emails once matched. Both metrics are reported separately in your dashboard.

What does the free In-Market Audience Scan include?

It estimates the size of the audience researching your selected market. The scan is a snapshot, not access to the LeadNavigator app or visitor identification features. Start an In-Market Audience Scan.

How is this different from RB2B or ZoomInfo?

They tell you the company; we tell you the person - name, email, job title - plus consumer-side identity for DTC. Start by sizing category demand with our free In-Market Audience Scan; paid plans include platform access. See our full breakdown: ZoomInfo vs 6sense vs LeadNavigator and RB2B alternatives compared.

Do I need a developer to install it?

No. One line of JavaScript, copy-paste, 5 minutes. If you can install Google Analytics you can install this. And if you would rather not, we can walk you through it on a 15-minute call.

Does the free audience scan include visitor data or app access?

No. The scan is a market-sizing snapshot. LeadNavigator software access and visitor identification features are available with paid plans.

Which platforms does it integrate with?

Klaviyo, ActiveCampaign, Mailchimp, Omnisend, Sendlane, and Drip for email; HubSpot, Salesforce, Zoho, and Pipedrive for CRM; Meta, Google Ads, TikTok, LinkedIn, and Snapchat for advertising.

Is there a contract?

No. Month to month, cancel from the dashboard, keep everything you exported.

Get a free In-Market Audience Scan

Identify Every Buyer on Your Site By Name, Title, and Company.

Who do you sell to?

Identify Up to 80% of Your Shoppers By Name.

Who do you sell to?

Your Clients Are Losing 97% of Their Traffic. You Can Fix That.And Charge For It.

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