Identity Resolution Technology

How LeadNavigator's identity resolution works: 308M+ US consumer identity graph, deterministic matching, real-time visitor identification with up to 80% resolution rates.

How It Works

  1. SuperPixel fires - one line of JavaScript collects first-party behavioral signals from your site visitors
  2. Signal matching - behavioral signals are matched against our 308M-profile identity graph using deterministic methods (no probabilistic guessing)
  3. Profile resolution - up to 80% of anonymous visitors are resolved to a full contact profile in real-time
  4. Activation - resolved profiles sync to your email platform, CRM, or ad account automatically

The Data

  • 308M+ US consumer profiles in the identity graph
  • Up to 80% of anonymous visitors identified
  • 90%+ email match accuracy on resolved profiles
  • 68 data points per resolved visitor - contact, firmographic, demographic, social
  • 100% deterministic - no probabilistic modeling or device fingerprinting

Compliance

Every profile in the LeadNavigator identity graph is sourced from opted-in consumers. We are SOC 2 Type II certified, fully GDPR and CCPA compliant, and every client receives a Data Processing Agreement at onboarding.

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