Identity Resolution Technology
How LeadNavigator's identity resolution works: 308M+ US consumer identity graph, deterministic matching, real-time visitor identification with up to 80% resolution rates.
How It Works
- SuperPixel fires - one line of JavaScript collects first-party behavioral signals from your site visitors
- Signal matching - behavioral signals are matched against our 308M-profile identity graph using deterministic methods (no probabilistic guessing)
- Profile resolution - up to 80% of anonymous visitors are resolved to a full contact profile in real-time
- Activation - resolved profiles sync to your email platform, CRM, or ad account automatically
The Data
- 308M+ US consumer profiles in the identity graph
- Up to 80% of anonymous visitors identified
- 90%+ email match accuracy on resolved profiles
- 68 data points per resolved visitor - contact, firmographic, demographic, social
- 100% deterministic - no probabilistic modeling or device fingerprinting
Compliance
Every profile in the LeadNavigator identity graph is sourced from opted-in consumers. We are SOC 2 Type II certified, fully GDPR and CCPA compliant, and every client receives a Data Processing Agreement at onboarding.