Audience Activation - Journey-Aware Targeting
Activate identified visitors across email, ads, and direct mail based on their decision journey stage. Stage-based targeting for higher conversion.
What is Audience Activation?
Once LeadNavigator identifies the real people on your site, you need to reach them. Audience Activation automatically routes each resolved visitor to the right channel with the right message - based on where they are in their buying journey.
Journey Stages
- Browsing - top-of-funnel visitors discovering your brand. Activate in awareness campaigns.
- Comparing - mid-funnel visitors evaluating you against competitors. Activate in consideration sequences.
- Converting - bottom-of-funnel visitors ready to buy. Activate in conversion flows with direct outreach.
Activation Channels
- Email: Klaviyo, ActiveCampaign, Mailchimp, Omnisend flows
- Ads: Meta Custom Audiences, Google Customer Match, TikTok, LinkedIn
- CRM: HubSpot, Salesforce, Zoho, Pipedrive
- Direct: postal address and phone for high-value targets